Privacy Policy

About this policy

Kate Adey Associates Ltd., trading as The Other Way (“we”, “us”, or “our”), provides coaching and consulting services to professional women navigating major life transitions and leaders within professional services firms. We respect your privacy and are committed to protecting your personal information.

This policy explains how we handle your information when you visit our website or work with us.

For questions, contact us at hello@kateadey.co.uk.

Information we collect

When you interact with us, we may collect:

Identity and Contact Details: Your name, email address, and phone number when you enquire about coaching services, book a discovery call, or subscribe to our newsletter.

Website Usage Information: Technical details like your IP address, browser type, and pages you visit, collected through cookies to help us understand how people use our site.

Information You Share: Details you provide about your professional situation, transitions you’re navigating (such as maternity leave, career changes, or menopause), and your coaching goals.

This website is designed for professional adults. We do not knowingly collect information from anyone under 18.

How we use your information

We use your information to:

• Respond to enquiries about our coaching programmes (MotherWise, CareerFlow, MenoPower).
• Deliver coaching and consulting services you’ve engaged us for.
• Send newsletters and updates about our work (only if you’ve subscribed).
• Understand how our website is used so we can improve it.
• Manage our business operations.

We will never sell your personal information to third parties.

Why we’re allowed to use your information

We process your data based on:

• Your consent – when you subscribe to our newsletter or fill in a contact form.
• Our contract with you – when you book coaching sessions or consulting services.
• Legitimate business interests – to run our coaching practice, improve our services, and communicate about our work supporting professional women through transitions

You can withdraw consent or object to processing at any time by contacting us.

Who we share information with

We work with carefully selected service providers who help us run our business:

• Email and newsletter platforms (e.g., Mailchimp, ConvertKit).
• Website hosting and analytics providers.
• Scheduling and video conferencing tools for coaching sessions.
• Payment processors.

These providers can only use your information as we instruct and must keep it secure.

We may also share information with:

• Professional advisers (accountants, business consultants) when necessary.
• Authorities if legally required.

Your privacy rights

You can:

• Ask to see what information we hold about you.
• Request corrections to inaccurate information.
• Ask us to delete your information.
• Unsubscribe from emails anytime using the link in any newsletter.
• Object to how we use your data.
• Request a copy of your information in a portable format.

To exercise these rights, email us at hello@kateadey.co.uk. We’ll respond within one month.

How long we keep information

We retain your information only as long as needed:

• Newsletter subscribers: until you unsubscribe.
• Coaching clients: up to 6 years after our work together (for business records and tax purposes).
• Enquiries that don’t lead to services: up to 2 years.
• Website analytics: anonymised and kept indefinitely

Keeping information safe

We use appropriate security measures to protect your information from unauthorised access or loss. While we take security seriously, please understand that no internet transmission can be guaranteed 100% secure.

Cookies and website tracking

Our website uses cookies – small files stored on your device – to:

• Remember your preferences.
• Understand which pages are most useful.
• Improve your browsing experience.

You can control cookies through your browser settings. Some website features may not work properly if you disable cookies.

Data storage location

Your information is primarily stored and processed within the UK. If we use service providers based outside the UK or European Economic Area, we ensure appropriate protections are in place to safeguard your information.

Changes to this policy

We’ll update this policy occasionally to reflect changes in our practice or legal requirements. We’ll post any updates here with a new date at the top.

Questions and concerns

For questions about this Privacy Policy or how we handle your information:

Email: hello@kateadey.co.uk

Company details

Kate Adey Associates Ltd.

Registered in England and Wales

Company Number: 06587565

Registered Office: The Old Rectory, Alford, Castle Cary, Somerset, England, BA7 7PN

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